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User Research Worldwide

Complexity of the user research worldwide There are many factors that increase or decrease the complexity of performing research actions worldwide across regions. These factors will have impact on the quality, timings and results of the research. Let’s focus this approach by regions based on: Language Maturity of the region on research Tools and agencies that can help with research …

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Talking about User Testing in Ignite UX Bilbao

Talking about user testing in Bilbao Some time ago we created in Bilbao a branch of the IDF foundation with 2 other partners. For the first event of the group, I presented the importance of the user testing worldwide. The presentation is on Ignite format where each presenter have 5 minutes and 15 images to talk about any topic related in …

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Designing for a multicultural website

Designing an unique multicultural website for all countries… is it possible? User Culture research First of all we must identify users, research on them and group them. We should know user’s habits,  thoughts, how they interact… We will group them by differences on the way of thinking related to what our product needs. If we have a store with a checkout, we should know …