More than 12 years of experience growing startups and multi-billion dollar business and products. With background in User eXperience & Research, Product & Project management and technical skills, collaborate X-functionally to grow business with a global 360 vision.
Growing business to me is based in solving real customer problems and making data-driven decisions. For this purpose, I always look for validating solutions with quantitative and qualitative data as well as providing different stakeholders the vision and insights needed to make quality data-driven decisions.
Want more? I love dogs, cooking, hiking and basketball!
More than 12 years working in solving problems in different areas such as development, design and product strategy gave me the vision on balancing business goals with development requirements in order to provide the best user centric adapted solutions.
Always looking for a collaborative working model involving X-functional stakeholders to create the best informed solution possible for the end user in order to succeed.
I'm fan of lean methodologies and experimenting cheap and quickly new ideas looking for the best solution that will make the difference to business.
New ideas, areas to be explored... no matter if it is an startup or a big company, business moves on and each new idea or business stream can be a success or failure.
Working in startups as well as international big companies along with my skillset and experience, allowed me validate different types of ideas, which have lead into new business lines as well as setting up short/mid/long term roadmap.
strategic & user
As part of my UX background, I have specialised in planning and running User Research worldwide (APAC, LATAM, US, EMEA) for startups and billion dollar companies.
Applying the most adequate techniques myself as well as partnering with 3rd party agencies, I've been able to run worldwide bigger foundational researches as well as hypothesis validation along with the product team in bi-weekly Sprint cadency.
12/2020 - 02/2022
Bilbao - San Francisco - London -Madrid
Senior product manager
Leading a team of more than 25 people of Developers (web, iOS, Android), Data Scientist, Data Analysts & UX, as well as coordinating and working along with Business, other squads (warehouse, payments...) and Stakeholders, brought into production a new MVP product built from scratch with the goal of scaling current human process to an automatized system.
We created different algorithms and machine learning models, as well as a complete new UX experience validated with customers as well as a complete definition of metrics and KPI’s to measure the performance.
Stubhub (aN EBAY COMPANY)
11/2016 - 12/2020
Bilbao - San Francisco - London -Madrid
Senior product designer & user research MANAGER
Stubhub is a +5billion marketplace operating worldwide owned by ebay. I lead User Research in all Non US regions (LatAM, EMEA, APAC) as well as running different researches in US. Also worked with Business, Product, Data Analysts and other UX Designers on growing B2C and C2C products.
Mentor and Coach
UXer School is a company focused on education on UX based in Spain. I participated mentoring students in the theory part as well as in the project they needed to do. Additionally I participated as speaker in different conferences.
08/2014 - 11/2016
Bilbao - Madrid (Spain)
product designer & user researcher
07/2011 - 08/2014
Ux designer & developer
Solmicro is a Software development company, being an ERP as the core business, has a R&D area which creates Digital solutions to multiple business areas like healthcare, winery... I worked developing different projects, working closely with the UI designers and PM's. I partnered in defining the UX and executed different user researches on the projects.
Ulma handling systems
01/2011 - 08/2011
Oñati (Spain) - France
Senior product designer & user researcher
ULMA Handling Systems creates physical components for automatic storage as well as the software for the storage logic. I worked on the UI development as well as the logic behind, deployment on client’s factory and managing users needs.